This 30 second spot was done for TBWA Chiat-Day to be used for an Apple computer spot.

There is a lot going on here. The Powerbook was shot on a set using nice and beautiful camera work and lighting. The Motion graphics at the end were simply produced in Macromedia Director and After Effects and were composited onto the powerbook using blue screening. The Powerbook was on during the shooting with a bright blue screen filling the screen. We used that to key the motion graphics too.