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Inside Apple's Think Different campaign

During my time working for Steve Jobs (both for Apple, Pixar & TBWA Chiat/Day) I was able to learn so much about design (design thinking) and marketing.  Here are 4 apple video relics that I want to share.

Steve Jobs talking about branding & marketing

Jonathan Ive’s, talking why design is important with high technology products.

Lee Clow, reflecting on Steve Jobs.  Tom Suiter in the background.

This is the “Think Different” ad that re-started it all with Apple.

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